It's all started with two simple believe
DEAR
Because your baby is precious and deserve the best.
ECO
Because we want to create a better home, earth, and world for our children.
By choosing Dear Eco, you can rest easy knowing that you're making a positive impact on the world, today and tomorrow for you babies.
Our Inspiration
Dear Eco was born in Norway, inspired by a family-focused lifestyle, harmony with nature, and a love for simplicity.
Our collections reflect these values by offering pure comfort and exceptional natural quality, caring for your baby and the environment.
Inspired by nature, Dear Eco brings softness and calm to everyday family life.
Eco sourcing
At Dear Eco, we carefully choose natural, safe, and eco-friendly materials, considering every step of our sourcing and production process.
We proudly use the finest Pima cotton, selected for its exceptional softness on delicate skin and its thoughtful impact on the environment.
Mindful design
Inspired by Scandinavian simplicity, Dear Eco designs are clean, functional, and timeless.
Each piece is made to feel comfortable, be easy to care for, and fit naturally into everyday life - because babywear should simplify things, not complicate them.
Safe material
We use the finest Pima cotton, chosen for its exceptional softness and gentle care for delicate skin. Naturally breathable and comfortable, it’s well suited for babies with sensitive or atopic-prone skin.
Our prints use eco-friendly, water-based dyes, with fastening details carefully chosen to be safe and gentle on baby’s skin.